When clients ask AI for a solicitor, does it name your firm?

People ask AI which firm to use for a divorce, a house purchase or a dispute at work. We check what the answers say about yours, fix what’s wrong, and check again every month.

Check what AI says about your firm

What this means for your firm

People can now ask ChatGPT, Gemini or Google’s AI which firm to use for a divorce, a house purchase or a dispute with an employer. The answer names a few firms and sums each one up.

Built for
Law firms and solicitors, from high-street practices to regional firms
What we check
What ChatGPT, Gemini, Perplexity and Google’s AI tell your clients, question by question
Rules we work within
The SRA Standards and Regulations, including the Transparency Rules
What it costs
A fixed monthly fee, quoted after the free check

What clients ask AI

Clients ask about one kind of matter, in one city, often with the fee in mind. Referred clients ask about a firm by name.

Type your details and the questions change with you.

  • Best employment solicitor in Leeds
  • How much does conveyancing cost in Leeds?
  • Which law firms in Leeds handle no-fault divorce?
  • Is your firm a good firm?
  • Solicitor in Leeds for a will and lasting power of attorney
  • Fixed-fee probate solicitor near Leeds

Arrows open the question in ChatGPT. Answers shift from day to day, so we record them monthly.

What clients might be told

Two firms are named for the right work and one is still summed up by a partner who has retired. A firm with the same specialism is missing, because it only appears in one solicitor’s profile.

Example. Invented businesses, invented answer.

Perplexity Example

Best employment solicitor in Leeds for an unfair dismissal claim

Firms in Leeds frequently recommended for employee-side employment law:

  • Calder & Wray LLP

    Employee-side specialists with a free initial call.

    Named

  • Harcastle Legal

    Fixed-fee settlement agreement reviews.

    Named

  • Norbury Fenwick

    Led by partner J. Okafor.

    Partner retired; profile never removed

    Out of date

Your firm

Specialism only on one solicitor’s profile

Missing

Where AI looks before it names a firm

  • Your own website

    Practice area pages, people profiles, fees, and the questions you answer for clients every week.

  • The SRA register and the Law Society’s directory

    Public records of who you are and what you are authorised to do.

  • Legal directories

    Rankings and commentary such as The Legal 500 and Chambers, where you appear in them.

  • Review sites

    Google reviews and legal review platforms, and what clients say about named lawyers.

  • Price and service information

    The fee pages many firms publish under the SRA Transparency Rules. AI assistants read these too.

  • Local press

    Coverage that ties your firm to your city and your specialisms.

Why good firms get left out

  • Specialisms hidden in people profiles

    If the only mention of a specialism sits in one solicitor’s biography, AI may not connect it to the firm.

  • Prices in a PDF

    Price information in a PDF or behind a form is harder for AI to read and quote.

  • Former partners still listed

    Old profiles and directory entries get repeated as fact.

  • Office details that don’t match

    Different addresses, names or phone numbers across your site and listings.

What we would fix first

  • A page for each kind of matter you want to be known for, in plain English
  • Price and service information as readable pages, not PDFs
  • People profiles and directory entries brought up to date
  • One version of your office details, everywhere it appears

How the monthly work runs See an example report

See what AI says about your firm

Twelve questions your clients ask, four AI assistants, screenshots within one working day. Free, and checked by a person.

Get the free check

Questions firms ask us

Is this appropriate for a regulated firm?

Yes, done carefully. The work is mostly making accurate facts easy to find, which sits comfortably with the SRA’s emphasis on clear information. Nothing is published without your approval.

Do you write legal content?

We write about your services, your people and how you work. Anything that touches legal substance is drafted for a solicitor at your firm to review and correct.

Most of our work comes through referrals.

Referrals get checked. People ask AI about a firm they have been recommended, and it helps when the answer is accurate and up to date.

Written by Heski Strassman, founder. Updated .