When business owners ask AI for an accountant, does it name your practice?

Business owners ask AI which accountant to use and who understands their kind of business. We check what the answers say about yours, fix what’s wrong, and check again every month.

Check what AI says about your practice

What this means for your practice

Business owners can now ask ChatGPT or Google’s AI which accountant to use, what it should cost and who understands their kind of business. The answer names a few practices and says why.

Built for
Accountancy and bookkeeping practices that serve small businesses
What we check
What ChatGPT, Gemini, Perplexity and Google’s AI tell your clients, question by question
Rules we work within
The ICAEW and ACCA codes of ethics, including their guidance on publicity
What it costs
A fixed monthly fee, quoted after the free check

What clients ask AI

Owners ask for an accountant who knows their situation: landlords, contractors, a limited company, a particular piece of software. The niche is the question.

Type your details and the questions change with you.

  • Best accountant in Bristol for small businesses
  • Accountant in Bristol who specialises in landlords
  • How much does an accountant cost for a limited company in Bristol?
  • Xero accountant near Bristol
  • Is your practice a good accountant?
  • Accountant for contractors in Bristol

Arrows open the question in ChatGPT. Answers shift from day to day, so we record them monthly.

What clients might be told

Two practices are named for landlord work and one is quoted with last year’s fee. A practice with plenty of landlord clients is absent: it never wrote that down.

Example. Invented businesses, invented answer.

ChatGPT Example

Accountant in Bristol who specialises in landlords

Bristol practices that mention landlord and property tax work:

  • Ashworth Penn

    Property tax team; publishes fixed fees for landlords.

    Named

  • Clifton Ledger & Co

    Xero partner working with portfolio landlords.

    Named

  • Redcliffe Accounts

    Self-assessment from £150.

    Fee changed in 2025

    Out of date

Your practice

Landlord work never written down

Missing

Where AI looks before it names a practice

  • Your own website

    Service pages, the sectors you specialise in, fees or fee ranges, and your team.

  • Professional body directories

    ICAEW, ACCA and other member directories that confirm who you are.

  • Software partner directories

    Advisor listings on platforms such as Xero and QuickBooks.

  • Reviews and adviser directories

    Google reviews and the sites that compare practices.

  • Local business networks

    Chambers of commerce, sector groups and local press.

Why good practices get left out

  • A niche you never write down

    You may be the landlord specialist in your city, but if no page says so plainly, AI cannot say it either.

  • Service lists that fit every firm

    “Tax, accounts, payroll” describes every practice. AI needs specifics to choose.

  • No sense of price

    When nothing hints at fees, the answer to “how much” can’t include you.

  • Directory profiles left half-finished

    Partner listings set up once and never updated.

  • Software skills you never list

    You may work in Xero, QuickBooks or Sage every day, but if no page says so, the “Xero accountant near me” question goes to someone who did.

What we would fix first

  • A page for each kind of client you want more of
  • How you price, in plain words, even if not to the pound
  • Complete profiles in the directories you belong to: ICAEW or ACCA, Xero, QuickBooks
  • An easy way for happy clients to leave a review

How the monthly work runs See an example report

See what AI says about your practice

Twelve questions your clients ask, four AI assistants, screenshots within one working day. Free, and checked by a person.

Get the free check

Questions practices ask us

Most of our clients come from referrals. Why bother?

Referrals now get checked. People ask AI about a practice they have been recommended. It helps if the answer is accurate.

Will you publish tax advice?

No. We write about your services, specialisms and how you work. Anything technical is drafted for your review.

We only want certain kinds of client.

Good. We set the questions around the clients you want, so the work makes you visible for those and not for everything.

Clients ask about Making Tax Digital. Can that help us?

If you help clients get ready for it, yes. Owners ask AI who can take it off their hands. A plain page on how you handle it gives the assistant something to cite.

Written by Heski Strassman, founder. Updated .