When sellers ask AI which agent to use, does it name yours?
Sellers and landlords ask AI which agent knows their area and what fees to expect. We check what the answers say about yours, fix what’s wrong, and check again every month.
What this means for your agency
Sellers and landlords can now ask ChatGPT or Google’s AI which agent knows their area, what fees to expect and who is good with period homes. The answer names a few agents and sums each one up.
- Built for
- Independent estate and letting agents, and small multi-branch groups
- What we check
- What ChatGPT, Gemini, Perplexity and Google’s AI tell your sellers and landlords, question by question
- Rules we work within
- Consumer protection law, your redress scheme’s code and the ASA’s CAP Code
- What it costs
- A fixed monthly fee, quoted after the free check
What sellers and landlords ask AI
Sellers ask about their own street or village, the kind of home they own and the fees. Landlords ask who manages property well.
Type your details and the questions change with you.
- Best estate agent in Guildford to sell my house
- Which letting agent in Guildford is best for landlords?
- What are estate agent fees in Guildford?
- Is your agency a good estate agent?
- Estate agent in Guildford that specialises in period homes
- Independent estate agents near Guildford
Arrows open the question in ChatGPT. Answers shift from day to day, so we record them monthly.
What sellers and landlords might be told
Two agents are named for period homes and one is sent to a branch that has moved. A local independent is left out, because its site never says which villages it covers.
Example. Invented businesses, invented answer.
Question asked: Best estate agent in Guildford to sell a period home
Agents with a track record for older homes in and around Guildford:
- Named
Merrow & Hale
Independent agent covering Guildford and the surrounding villages.
- Named
Wey House Property
Period and listed homes; publishes local sold prices.
- Out of date
Stoke Road Estates
Branch on Stoke Road.
Branch moved in 2025
Your agency
Area coverage not stated anywhere
Where AI looks before it names an agency
-
Your own website
Area pages, fees, services, team, and the sales you are happy to talk about.
-
Property portals
Your branch profiles on Rightmove, Zoopla and OnTheMarket.
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Agent comparison sites
Sites that compare agents on sales and reviews, such as allAgents and GetAgent.
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Google Business Profile and reviews
What sellers and tenants say, and who they name.
-
Redress schemes and memberships
The Property Ombudsman, Propertymark and similar records.
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Local press and community sites
Coverage that ties your name to particular streets and villages.
Why good agencies get left out
-
Area knowledge that lives in your head
If your site does not say which villages and streets you know best, AI cannot match you to a seller there.
-
Fees nobody publishes
When a seller asks about fees, the answer can only quote agents who say something.
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Branch details that differ
Portals, Google and your own site showing different branches, hours or names.
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Valuations without a story
Pages that ask for a valuation but never explain how you sell or who you suit.
What we would fix first
- An area page for each town and village you want to be known in
- How you charge, explained in plain words
- Branch details that match across your site, Google and the portals
- A page on how you sell, and the kind of seller you suit
See what AI says about your agency
Twelve questions your sellers and landlords ask, four AI assistants, screenshots within one working day. Free, and checked by a person.
Get the free checkQuestions agents ask us
Isn’t Rightmove where people look?
For buyers, yes. Sellers choosing an agent also ask Google and AI assistants who to use. This is about that question.
Can you write about our sold prices?
Only what you are happy to publish and can stand behind, and only with your approval.
We cover several towns. Is that a problem?
No. We set questions for each area you want to be known in, and report on each one.