When patients ask AI for a dentist, does it name your practice?

Patients ask AI which practice to choose, what implants cost and whether a dentist is any good. We check what the answers say about yours, fix what’s wrong, and check again every month.

Check what AI says about your practice

What this means for your practice

Patients can now ask ChatGPT, Gemini or Google’s AI which practice to choose, what implants cost or whether a practice is any good. The answer names a handful of practices and describes each in a sentence.

Built for
Private, and mixed NHS and private, dental practices
What we check
What ChatGPT, Gemini, Perplexity and Google’s AI tell your patients, question by question
Rules we work within
The GDC’s guidance on advertising, and the ASA’s CAP Code
What it costs
A fixed monthly fee, quoted after the free check

What patients ask AI

Patients ask about one treatment, in one town, often with a fee in mind. Nervous patients and emergencies come up too.

Type your details and the questions change with you.

  • Who is the best private dentist in Harrogate for implants?
  • How much do dental implants cost in Harrogate?
  • Which dentists in Harrogate offer Invisalign?
  • Is your practice a good dental practice?
  • Emergency dentist in Harrogate open on a Saturday
  • Dentist in Harrogate for nervous patients

Arrows open the question in ChatGPT. Answers shift from day to day, so we record them monthly.

What patients might be told

One practice is quoted with a fee from an old price list. The practice that would suit this patient is missing, because its implant work sits in a one-line treatments list.

Example. Invented businesses, invented answer.

ChatGPT Example

Who is the best private dentist in Harrogate for implants?

A few practices in Harrogate are well regarded for implant work:

  • Kestrel Lane Dental

    Implant-led practice, praised in reviews for care with nervous patients.

    Named

  • Brindle & Oak Dental Care

    Single implants from £1,950.

    Fee taken from a 2023 price list

    Out of date

  • Halden Smile Studio

    Known for Invisalign; refers implant cases elsewhere.

    Named

Your practice

Not mentioned in this answer

Missing

Where AI looks before it names a practice

  • Your own website

    Treatment pages, fees, clinician profiles and opening hours. If a fact is not written down plainly, AI tends to skip it or guess.

  • Google Business Profile and reviews

    Your categories, listed services and hours, and what reviewers mention by name.

  • NHS website listings

    For practices offering NHS care, the service listing is a public record AI can draw on.

  • The GDC register

    Confirms who your clinicians are and what they are registered as.

  • Review and booking platforms

    Sites such as Doctify and Trustpilot that compare practices side by side.

  • Local press and community sites

    Mentions that tie your name to your town and your treatments.

Why good practices get left out

  • Fees nobody can find

    If prices sit in a PDF or behind a phone call, the answer to “how much” quotes another practice.

  • One page for every treatment, or none

    A single treatments list gives AI little to cite when a patient asks about implants specifically.

  • Clinicians who left two years ago

    Out-of-date team pages and profiles get repeated as fact.

  • Different details in different places

    Hours, address or practice name that differ between your site and your listings make AI hedge, or leave you out.

What we would fix first

  • A page for each treatment you want to be known for, with fees or fee ranges
  • Clinician profiles that match the GDC register
  • Google Business Profile services and hours that match your site
  • Opening hours and emergency arrangements written down plainly

How the monthly work runs See an example report

See what AI says about your practice

Twelve questions your patients ask, four AI assistants, screenshots within one working day. Free, and checked by a person.

Get the free check

Questions practices ask us

We are a mixed NHS and private practice. Does this still help?

Yes, though the questions differ. Private patients tend to ask about specific treatments and fees; NHS patients ask about availability. We set the questions to match the patients you want more of.

Will you write about treatments we do not offer?

No. Every page is drafted from facts you give us, checked by a person and approved by you before it goes live.

We already have a marketing agency.

Ask them whether they report on what AI assistants say about you. If they do not, we can work alongside them on just that.

Written by Heski Strassman, founder. Updated .