When buyers ask AI for a shortlist, is your software on it?

Buyers can get a shortlist from ChatGPT or Perplexity before they book a single demo. We check what those answers say about your product, fix what’s missing or out of date, and check again every month.

Check what AI says about your product

What this means for your product

Software buyers can ask ChatGPT, Gemini or Perplexity for a shortlist, a comparison or a straight answer on price. The answer names a few products and describes each one in a line.

Built for
B2B software and SaaS companies
What we check
What ChatGPT, Gemini, Perplexity and Google’s AI tell your buyers, question by question
Rules we work within
The ASA’s CAP Code for product claims, and your own legal review
What it costs
A fixed monthly fee, quoted after the free check

What buyers ask AI

Software buyers ask for shortlists, alternatives and prices. They name your competitors, and they ask about integrations and where their data lives.

Type your details and the questions change with you.

  • What is the best rota software for care homes?
  • Shortlist three rota software tools for a team of 50
  • What are the alternatives to your product?
  • How much does your product cost?
  • Is your product GDPR compliant, and where is the data hosted?
  • Which rota software do reviewers on G2 rate highest?

Arrows open the question in ChatGPT. Answers shift from day to day, so we record them monthly.

What buyers might be told

Two tools are named and one is described without a feature it shipped last year. The product built for this buyer is not mentioned, because no page says who it is for.

Example. Invented businesses, invented answer.

Perplexity Example

What is the best rota software for care homes?

Commonly recommended rota tools for care providers:

  • Shiftwell

    Built for care; strong mobile app, per-carer pricing.

    Named

  • Rotaroo

    General rota tool with a care template.

    Named

  • CarePlanner Go

    No payroll export.

    Payroll export shipped in 2025

    Out of date

Your product

No page says who it is for

Missing

Where AI looks before it names a product

  • Your own website

    Product, pricing, integrations, security and documentation pages. Pages that only render in JavaScript are harder for AI to read.

  • Review platforms

    G2, Capterra and similar sites, and what reviewers say about specific features.

  • Comparison articles

    “Best X software” lists on other people’s sites, which AI answers lean on.

  • Communities

    Reddit, forums and Q&A threads where buyers ask each other.

  • Integration marketplaces

    Your listings in the app stores of the tools you connect to.

  • Docs and changelogs

    The pages that prove what your product does today, not two years ago.

Why good products get left out

  • Old facts repeated as current

    AI describes the product you had two years ago, with features and prices you have since changed.

  • No page for the comparison buyers make

    If you never explain how you differ from the obvious alternative, someone else’s page will.

  • Pricing behind “contact sales”

    The answer to “how much is it?” names the competitors that publish a number.

  • Thin third-party proof

    Few reviews or mentions on the sites AI trusts in your category.

What we would fix first

  • A comparison page for the alternative buyers weigh you against
  • Pricing, plans and integrations written down where AI can read them
  • Complete, current profiles on G2, Capterra and your integration marketplaces
  • Old claims retired from docs, changelogs and third-party listings

How the monthly work runs See an example report

See what AI says about your product

Twelve questions your buyers ask, four AI assistants, screenshots within one working day. Free, and checked by a person.

Get the free check

Questions software teams ask us

We already do SEO. Isn’t this the same thing?

There is overlap, and good SEO helps. The difference is that we check what AI assistants actually say about you, question by question, and fix the sources behind those answers.

Can you get us onto “best software” lists?

We cannot buy or fake placements. We make sure your profiles are complete and accurate, publish the comparisons buyers ask about, and make it easy for real customers to review you.

Who on our side needs to be involved?

One person who can approve copy, usually in marketing or product. A kick-off call, then a short review each month.

Written by Heski Strassman, founder. Updated .