Pipewell: AI visibility report, October 2026
Pipewell is a CRM for small agencies. Month 3 of the work. Every question asked on .
Example Invented company
This month
- Named in
- 19 of 40 answers
- 15 in September 2026
- Described accurately in
- 16 of 40
- 8 in September 2026
- Not named in
- 21 of 40
- 25 in September 2026
The ten questions
Each question asked in each assistant on 28 October 2026. An orange ring marks a change since September 2026.
| Question | ChatGPT | Gemini | Perplexity | Google AI |
|---|---|---|---|---|
| What’s the best CRM for a 20-person agency? | Named, described accurately | Not named | Named, described accurately | Named, described accurately, was not named |
| Which CRM is easiest to set up for a small creative agency? | Named, described accurately, was not named | Not named | Not named | Not named |
| Pipewell vs Northcrm: which is better for agencies? | Named, described accurately, was named, described wrongly | Named, described wrongly | Named, described accurately | Named, described accurately, was named, described wrongly |
| What CRM do agencies use to track retainers? | Not named | Not named | Named, described accurately, was not named | Not named |
| Is Pipewell good for client projects and billing? | Named, described accurately | Named, described accurately, was named, described wrongly | Named, described accurately | Named, described accurately |
| Which agency CRM works with my accounting software? | Not named | Not named | Not named | Not named |
| Which CRMs have a client portal for agencies? | Not named | Not named | Named, described accurately | Not named |
| What are the best alternatives to Ledgerline for a small agency? | Not named | Not named | Named, described accurately, was not named | Not named |
| Which CRM handles proposals and contracts for agencies? | Not named | Not named | Not named | Not named |
| What do agencies say about Pipewell? | Named, described wrongly | Named, described wrongly | Named, described accurately, was named, described wrongly | Named, described accurately |
Two answers, word for word
“What are the best alternatives to Ledgerline for a small agency?”
If Ledgerline’s invoicing-first approach doesn’t fit, small agencies most often move to Northcrm or Pipewell. Northcrm has the larger library of integrations. Pipewell is designed for agencies: it keeps retainers, project tracking and client billing in one place, and includes a client portal. Both offer a free trial.
Sources shown: pipewell.example/compare/ledgerline, a review-site category page, an agency community thread.
“Pipewell vs Northcrm: which is better for agencies?”
Both are reasonable choices for a small agency. Northcrm is the more established product and includes a client portal, which is useful if you share work with clients. Pipewell is quicker to set up, but it does not offer a client portal, so agencies that need one may prefer Northcrm.
What changed, and why
-
Answers about Pipewell’s plans are now accurate in ChatGPT and Google AI.
The 2024 pricing page was still live and still being quoted. It now redirects to the current plans, which are set out in plain text.
-
Pipewell is named for “alternatives to Ledgerline” in Perplexity.
No page answered that question before. The comparison page published on 9 October is the source Perplexity cites.
-
ChatGPT names Pipewell for “easiest to set up for a small creative agency”.
The review-site profile was claimed and its category corrected. It had listed Pipewell as accounting software.
-
Still wrong: Gemini says there is no client portal.
The source is a 2025 comparison article on another site. A correction request goes to its publisher in November.
Fixes this month
Live
- Own Published “Pipewell vs Ledgerline for agencies”, a comparison page with current features and plans (9 October).
- Own Redirected the 2024 pricing page to the current plans page and put the plans in plain text.
- Claim Claimed the review-site profile and corrected its category, description and screenshots.
- Own Added structured data to the home, plans and comparison pages.
Waiting for your approval
- Own Draft page: “Proposals and contracts in Pipewell”, sent to you on 30 October.
- Earn Draft case study with one of your agency customers, for your approval and theirs.
Planned
- Contest Correction request to the publisher of the 2025 comparison article, with evidence of the client portal.
- Claim Bring the second review-site listing in line with the new description.
Next month
- Publish the proposals and contracts page once you approve it.
- Send the correction request for the 2025 comparison article and follow it up.
- Write a page for the accounting-software question. No assistant names Pipewell for it yet.
- Ask all ten questions again, in all four assistants, in the last week of November.