Questions, answered plainly
What AI visibility is, what the free check involves, how we work with you, and what we will never promise.
The service
What AI visibility is, what we do about it, and what we will never promise.
What is AI visibility?
It is whether AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI answers name your business when customers ask who to use, and whether what they say about you is right. It is also called generative engine optimisation (GEO) or answer engine optimisation (AEO).
What does Stenwick actually do?
We ask AI assistants the questions your customers ask, record the answers word for word with the date, and find out why you are missing or described wrongly. Then we fix the causes where the AI reads them, and ask the same questions again every month so you can see what changed.
How is this different from SEO?
SEO is about where your pages appear in a list of links. AI visibility is about what an assistant says when it writes the answer itself. The two overlap, and good SEO helps, but a business can do well in one and be missing from the other.
Can you guarantee an AI assistant will name us?
No. Nobody controls what AI assistants say, and anyone who promises a position is guessing. We remove the reasons you are left out or described wrongly, and every month we show you, question by question, what changed.
Which AI assistants do you check?
ChatGPT, Gemini, Perplexity and Google’s AI answers. Every answer we show you carries the assistant’s name, the exact question and the date it was asked.
Who is it for?
Businesses that buyers look up before they get in touch, where one new customer is worth a lot. We started with B2B software companies, because their buyers moved to AI first. Law firms, accountants, dental practices, aesthetics clinics and estate agents come next.
What don’t you do?
We do not run ads, build websites, manage social media, buy links or write fake reviews. And we never promise that an AI assistant will name you.
The free check
The first step, and the baseline every later report is measured against.
What happens in the free check?
We put 12 questions your buyers would ask to 4 AI assistants and record what each one says. A person reads every answer, and within one working day you get the screenshots and a note of what looks wrong or missing.
Is it really free?
Yes. There is no card to enter and no sales call needed. If you want to talk the results through afterwards you can, but you do not have to.
What do I need to give you?
Your website, what you do, where you work or who buys from you, and an email address for the results. Naming a competitor is optional, but it lets us show you who is being named instead.
Who looks at the results?
A person. AI does the asking and the recording, and a person reads every answer before it reaches you, so you get a judgement, not a raw export.
Working together
What it costs, what we need from you, and how you stay in control.
How much does it cost?
A fixed monthly fee, which we quote after your free check, once we know what needs fixing. We do not publish prices because the work depends on your business. The check itself is free.
Why does it cost less than an agency?
AI does most of the legwork: asking the questions, reading the sources and drafting the fixes. A person checks all of it. We say so openly, and it is why the fee is lower than a traditional agency’s.
Is there a contract?
There is an initial period, agreed before you start. After that you can leave on notice. The exact terms are set out in your agreement before you sign anything.
Will you change our website without asking?
No. We propose each change, you approve it, and only then does it go live. You can say no, or ask for changes.
What do you need from us?
One person who can approve copy and answer questions about the business, a kick-off call, and a short review of the fixes each month.
How soon will we see a difference?
It depends on what is holding you back. Some fixes show up within weeks; others take months because they rely on other sites updating. Each month you see the same questions asked again, so you can judge for yourself.
What is a founding client?
We are taking on a limited number of clients at a founding rate. In return we ask for honest feedback and permission to write up the results as a case study.
We run a web agency. Can we offer this to our clients?
Yes. You can refer clients to us, or offer the service under your own name while we do the work.
AI, accuracy and your data
How the drafting works, how we measure something that keeps moving, and what we do with your details.
Is the content you write AI-generated?
AI drafts it from facts you give us and sources we can cite. A person checks every draft, and you approve it before anything is published under your name.
AI answers keep changing. How can you measure anything?
They do change, from one day to the next. That is why we ask the same questions every month, keep the date and the assistant with every answer, and show you the answers themselves rather than a single score.
What if an AI assistant says something wrong about us?
We show you the answer, trace where the wrong fact is likely to come from, and fix it at the source where we can: your site, your profiles or the listings the assistant reads. Then we check again the next month.
Will you publish claims we cannot back up?
No. Everything we draft rests on facts you give us or sources we can cite. In regulated sectors your own advertising rules still apply, and we write within them.
What happens to the details I send you?
We use them to run your check and to reply to you. We do not sell them. The privacy notice explains the rest, including how to ask us to delete them.
Not on the list?
Email hello@stenwick.com and a person will reply. If a question comes up often, it ends up on this page.