Most businesses don't have a content idea problem. They have a doing it consistently problem. Stenwick isn't another tool you have to learn. It's a system we run for you — built around your business, not a generic template.
Before we write a word, we look at what you've already got. We audit your website, any existing blog posts, and your competitive landscape to understand what topics your customers are searching for, what competitors are publishing, which existing posts are worth refreshing, and what's realistic to rank for given your site's current authority.
You don't need to do anything for this step.
We spend 45–60 minutes on a call going through what your business does and who your ideal customer is, the questions your customers ask most, topics and services you want to be known for, your tone of voice, and any red lines: things you definitely don't want written about.
This is what separates Stenwick articles from generic AI content. We write using your knowledge and preferences, not just internet averages.
We build a 3-month content plan: specific topics, target keywords, and a realistic publishing schedule. Every topic is chosen because real people actually search for it, it connects directly to your services or expertise, it's realistic for your site to rank for, and it helps position you as a credible, local expert.
You review it and give us the green light. Simple as that.
Every month, we write your articles. Each one goes through keyword research (checking search volume and intent before we start), drafting using your onboarding notes and any updates you send us, human review (checked for accuracy, tone, and quality before you see it), your review (you get a link to read it before it goes live), and publishing with proper formatting, meta descriptions, and internal links.
Most clients spend under 15 minutes a month reviewing and approving content.
SEO isn't a one-off project. Every quarter we review what's ranking and what isn't, update the content calendar based on performance, refresh older posts where needed, and look for new keyword opportunities and questions your customers now ask.
You get a brief, plain-English update — no wall of charts, no buzzwords.
Every article we write follows the same standard.
Specific to your business
Not generic advice that could apply to anyone in your industry.
Keyword-targeted
Every topic is chosen because real people search for it.
AI-search ready
Structured to appear in Google's AI Overviews and tools like ChatGPT and Perplexity.
Human-reviewed
Checked for tone, accuracy, and quality before you see it.
Sounds like you
Written in your brand voice, not corporate boilerplate.
Built to rank safely
Headings, meta, internal links, and sensible frequency — no spammy tricks.
Site audit complete, onboarding call booked
Content calendar built and approved
First articles written and sent for review
First articles published
Regular publishing rhythm established
First ranking movements typically start appearing
Meaningful, consistent traffic from content
Book a 15-minute audit. We'll look at your site, show you what's missing, and tell you exactly what a Stenwick content system would look like — in plain English.
→ Book your free content auditNo obligation. No hard sell.